It's been a peculiar few years with the economic crisis and cutbacks. It seemed the majority of holiday destinations were experiencing a decrease in numbers and although it wasn't that noticeable in winter in Verbier, many people were commenting on how much quieter it was becoming in the summer months. However, I have recently been talking with quite a few of the local people in charge of making the resort attractive to tourists and I can say there is definitely some positive moves being made.
Many people don't think of Verbier or the Alps in general as being somewhere to visit in the summer. I've experienced it and here is what I can tell you. The weather is generally in the 20s and 30s (centigrade) throughout the summer months. Because of the high altitude and dry air, it is a nice heat in that you don't feel humid, sticky and sweaty. It is definitely bearable taking part in all the summer sports activities in this heat. There are very few bugs, in particular no mosquitos! The evenings get slightly cooler which is really pleasant, especially for BBQ's and outside dining. Personally I would say it's the perfect summer climate.
There is plenty to do from the gentle and relaxing to the more energetic sporting activities. There are approximately 400km of marked walking tracks, 200km of bike tracks, a bike park for beginner, intermediate and expert mountain bikers, an outdoor swimming pool with beach volleyball, an 18 hole golf course and par 70 and driving-range, paragliding, tennis courts, ice hockey, squash, yoga, pilates and a whole lot more. Then of course there are spas, restaurants, bars and shops. So to add more people of all ages to the mix would create a vibrant and buzzing destination.
There are some interesting new projects going on and new businesses popping up all over the place. Whats down the line is exciting and I am unquestionably happy to be spending some time in both the summer and winter months here. There are so many photographic opportunities. I have recently spent the day with Televerbier/Verbier Sport+ shooting some photos with them and it was both interesting and enjoyable. They are as enthusiastic about the forthcoming advances as I am and they have big plans!